The Plot to Save the Planet
The Plot to Save the Planet
About the Book: Media and Excerpt
Praise for The Plot to Save the Planet
Separating the hype from the hope, Dumaine surveys the growing "green economy" born out of the unlikely partnership between investors, entrepreneurs and environmentalists and assesses the fruits of this collaboration. According to the author, "green technology" will be the largest, most lucrative industry of the future‹a fact uniting the usually antagonistic forces of economic growth and ecological preservation as big business has entered the search for "tomorrow's oil substitute, the lifeblood of prosperity but without the carbon." Well-reasoned discussions of how corporations are becoming part of the solution yield surprising news about Wal-Mart's ties with the Environmental Defense Fund, Duke Energy's Save A Watt program and General Electric's Ecomagination campaign, which requires all division heads to find ways to "green" the technologies they develop and sell. From technological innovations to the growing investments in eco-friendly startups, Dumaine sorts through the fact and fiction, bringing an informed and optimistic perspective to the revolution underway.
- Publishers Weekly
We've all read the dire warnings about global warming. Now, here's a great book about the opportunities for ingenuity and entrepreneurship. Brian Dumaine describes the visionaries who are at the forefront of green technology and how they are not only going to save the planet but create an economic boom in the process. His case studies include inspiring entrepreneurs, mavericks, and imaginative academics all allied in a noble cause.
- Walter Isaacson, CEO of the Aspen Institute
and author of Einstein: His Life and Universe
and author of Einstein: His Life and Universe
Read about Brian Dumaine and his book at these publications:
Download a .pdf excerpt of The Plot to Save the Planet here.
Download a .pdf excerpt of The Plot to Save the Planet here.